Southern Avenue photo

Southern Avenue

Southern Avenue Releases New Song “Move Into the Light

Co-Written With Jason Mraz

From New Album, Be The Love You Want

Out Aug. 27 via Renew Records/BMG

(Memphis, TN) – Today, The Memphis-based soul powerhouse Southern Avenue are thrilled to share “Move Into The Light,” a high-energy, horn-filled song co-written with multi-GRAMMY® winning pop-sensation Jason Mraz and Platinum-selling producer Michael Goldwasser (Easy Star All-Stars). “Move Into The Light” is the second song to be released from the band’s forthcoming album BE THE LOVE YOU WANT. The song premiered earlier this week exclusively via American Songwriter who called the song “earth-shifting” and an “infectious toe-tapper.”

Preceding the release of “Move Into The Light,” Southern Avenue shared “Push Now,” along with the official music video – a light-hearted happy-go-lucky visual that showcases the band’s personality and incorporates family members from the entire Southern Avenue team.

“We wanted the video to be fun, colorful, and alive. What better way to do that than to make it a raging party filled with super-cute kids,” says Southern Avenue frontwoman, the song’s co-writer and mom of two of the video’s young stars, Tierinii Jackson. “The energy of the track was definitely matched by our adorable friends. It’s LIT!”

Listen to “Move Into The Light”

The third studio album from Southern Avenue, BE THE LOVE YOU WANT, was produced by multi-GRAMMY® winner, Steve Berlin (Los Lobos, Deer Tick, Susan Tedeschi, Jackie Greene), and co-produced by Ori Naftaly, and arrives on August 27, 2021 via Renew Records/BMG.

Purchase/Stream “Move Into The Light 

Pre-order Be The Love You Want 

BE THE LOVE YOU WANT sees Southern Avenue pushing themselves towards bold new ideas of what it means to be a blues band in the modern world, bending and reshaping their musical heritage with electrifying performance, vivid production, and a remarkably clear vision. Operating from their distinctively international vantage point, Southern Avenue has produced a wide-ranging collection of original music – predominantly co-written by Israeli-born guitarist Ori Naftaly and powerhouse lead vocalist Tierinii Jackson – that links them to their home city’s glorious past while at the same time, demonstrates their ambitious intent to evolve Memphis music to contemporary effect. With BE THE LOVE YOU WANT, Southern Avenue continue driving the Southern soul legacy into the 21st century, preserving its glory and tradition while striving towards something diverse, universal, and altogether their own.

Ahead of the release and into the fall, the band will set out on an extensive tour that includes over a dozen previously announced dates supporting Jason Mraz.

The band brilliantly bridges the power of Memphis soul with jamband liberation, gospel blues, and R&B to craft their own timeless brand of American music. The ambitious sonic approach expertly complements BE THE LOVE YOU WANT’s rich themes of self-love, self-empowerment, personal accountability and the desire to push through towards something greater in life.

Southern Avenue is: Tierinii Jackson – Lead Vocals, Background Vocals * Ori Naftaly – Guitars *
Tikyra Jackson – Drums, Background Vocals * Jeremy Powell – Keys * Evan Sarver – Bass

7/17 @ Renaissance at Colony Park |Ridgeland, MS w/ Big Head Todd & The Monsters
7/21 @ Rev. Dr. Martin Luther King Jr. Park | Rochester, MN
7/22 @ Music at the Meridian | Yankton, SD
7/23 @ Levitt at the Falls | Sioux Falls, SD
7/24 @ Holland Center | Omaha, NE
7/30 @ Stubb’s Waller Creek Amphitheater | Austin, TX*
7/31 @ The Lawn at White Oak Music Hall | Houston, TX*
8/1 @ The Pavilion at Toyota Music Factory | Dallas, TX*
8/3 @ Starlight Theatre | Kansas City, MO*
8/4 @ Saint Louis Music Park | St. Louis, MO*
8/6 @ Andrew J. Brady ICON Music Center | Cincinnati, OH*
8/7 @ TCU Amphitheatre at White River State Park | Indianapolis, IN*
8/8 @ Meadow Brook Amphitheatre | Detroit, MI*
8/10 @ Rose Music Center | Huber Heights, OH*
8/11 @ Huntington Bank Pavilion at Northerly Island | Chicago, IL*
8/13 @ Jacobs Pavilion at Nautica | Cleveland, OH*
8/14 @ Stone Pony Summerstage | Asbury Park, NJ*
8/15 @ The Anthem | Washington, DC*
8/19 @ Brooklyn Bowl | Nashville, TN w/ Maggie Rose
8/20 – 21 @ Summer Camp Music Festival | Chillicothe, IL
8/27 @ Performance Pavilion at Sweetwater | Fort Wayne, IN w/ Samantha Fish
8/28 @ Levitt Pavilion | Dayton, OH
8/29 @ Railbird Music Festival | Lexington, KY
9/10 & 11 @ Big Blues Bender | Las Vegas, NV
9/18 @ Shipyard Festival | Cape Girardeau, MO
9/26 @ Roots N Blues Festival | Columbia, MO
10/1 @ Mempho Festival | Memphis, TN
10/8 @ Clay Center for the Arts | Charleston, WV
1/22 – 26 @ Panic en la Playa | Riviera Maya, Mexico
1/29 – 2/5 @ Legendary Rhythm & Blues Cruise | Eastern Caribbean
*w/Jason Mraz

All tour dates and up to date news available at

About Southern Avenue:
Memphis-based, GRAMMY®-nominated Southern Avenue inked their first record deal with the legendary Stax Records in 2016. The first Memphis band signed to Stax in over 40 years, their self-titled debut was an immediate phenomenon, reaching #1 on iTunes’ “Top Blues Albums” chart before being honored with the 2018 Blues Music Award for “Best Emerging Artist Album.” 2019’s KEEP ON proved an even greater success, debuting among the top 5 on Billboard’s “Top Blues Albums” chart amidst worldwide critical acclaim, ultimately earning Southern Avenue their first GRAMMY® Award nomination, for “Best Contemporary Blues Album”.

Southern Avenue website