Gibson Garage London: Jimmy Page, Tony Iommi, Brian May, James Bay Celebrate Flagship Store Opening

Gibson Garage London: Jimmy Page, Tony Iommi, Brian May, James Bay Celebrate Flagship Store Opening February 24th

Today, February 22, Jimmy Page, Tony Iommi, Sir Brian May, James Bay, Rosie Frater-Taylor, and more Gibson artists joined the Gibson team and fans to celebrate the opening of the Gibson Garage London, which officially opens to the public on Saturday, February 24, 2024. Music fans lined the streets to get a first glimpse of the Gibson Garage, inside they enjoyed a special “In Conversation” event with legendary guitarist Jimmy Page, as well as live music from the Gibson Garage London stage. The Gibson Garage is the ultimate guitar experience and destination for music lovers across the globe and the place to explore Gibson’s 130-year music history. The Gibson Garage London marks the first-ever Gibson flagship store outside of the U.S. and follows the successful opening of the Gibson Garage Nashville. The Gibson Garage London is located at 61-62 Eastcastle St, London, UK just off Oxford Street.

At the Gibson Garage London kickoff event, Gibson announced it has entered into a collaborative partnership with one of the most influential musicians in history, Jimmy Page, an icon across all genres of music, art, and culture and co-founder of one of the biggest bands of all time, Led Zeppelin. Being the main music writer in Led Zeppelin, Jimmy leveraged his blues and folk inspirations to orchestrate the pioneering rock sound that became the signature of the band, and revolutionized rock across all of its future variations.

“When I met with Cesar and he explained what the future of Gibson looked like, I knew I needed to be involved. There is a spirit in the place; after seeing the people working at the factories and getting a connection with them, I knew that picking up that Les Paul Custom and the Doubleneck all those years ago was certainly the right decision.” Jimmy Page

Jimmy Page has forever impacted the sound of music; watch the new trailer HERE

“It’s really great that Gibson have chosen London to create a new Gibson Garage. It’s not your average guitar shop-it’s a place where musicians can go to get inspired. Whatever style of player you may be there’s such a wide variety of guitars to choose from. Enjoy!” Tony Iommi

“The new Gibson Garage London will be just what we all used to dream a guitar shop should be-a place where a young player can feel welcome and mix with the finest instruments, amps, and ancillary gear-and NOT be told to keep their hands to themselves! It’s a new era in Rock – and the Twang is still the Thang!” Sir Brian May

“As a musician, even just holding a guitar for the first time was transformative. Then there was the first picked melody, the first blisters on my fingers, and still I went back for more. It’s something I’ll just never tire of. The launch of the Gibson Garage London can be such a vital space for creativity and inspiration for anyone and especially youngsters wanting to learn to play. I’m sure the opening of these doors will ignite not only lifelong passions but will lead to such an exciting new generation of guitar players.” James Bay 

“Jimmy Page deserves a very important chapter in the history of Gibson,” adds Cesar Gueikian, President, and CEO of Gibson. “We think of Jimmy as an ambassador emeritus of guitars and a music trailblazer in the birth and evolution of rock! In many ways, Jimmy is responsible for the success, continued innovation, and evolution of post-Golden-Era Gibson. We are grateful for Jimmy’s trust in the Gibson team, and we look forward to paying tribute to him by bringing this epic collaboration to life.”

The Gibson Garage London is the ultimate guitar and music experience and features uniquely British cultural discoveries around every corner and level. Music fans will experience weekly live performances, artist showcases and signings, and panel discussions from musicians and artists, all from its state-of-the-art stage located on the lower level of the Garage.

The Gibson Gallery, a bi-annual revolving gallery wall, will celebrate the photography and art of British artists and musicians. The inaugural exhibition at the Gibson Gallery will debut with an exclusive collection from legendary music photographer Gered Mankowitz. For the past 50 years, Mankowitz’s portraitshave helped to shape the iconic images of music’s key players. The Rolling Stones, Jimi Hendrix, PP Arnold, Kate Bush, Elton John, The Jam, Eurythmics, and Oasis, and many more have all looked down the lens of Mankowitz’s camera. This Gibson Gallery exhibit will also feature rare and unseen portraits from Mankowitz’s unrivaled archive, which is curated by RedHouse Gallery in association with Iconic Images.

 

The Gibson Garage London is located at 61-62 Eastcastle St, London, UK (one block from Oxford Street) and is open daily Monday-Saturday from 10:00-7:00 pm and from 12:00-6:00 pm on Sunday. For the latest news and updates on the Gibson Garage London, follow @GibsonGuitarUK on Instagram, or visit HERE